Report by Alwen
Williams, Portfolio Director.
Decision:
To
approve the revised logo for the North Wales Economic Ambition Board and the
North Wales Growth Deal.
Minutes:
The report was submitted by Alwen Williams, Portfolio
Director.
RESOLVED to approve the revised logo for the North Wales Economic
Ambition Board and the North Wales Growth Deal.
REASONS FOR THE
DECISION
The Economic Ambition Board’s current brand and website were developed
during the early days of the Board’s establishment. With the Final Deal Agreement
signed, and the Portfolio Management Office moving to the delivery phase of the
Growth Deal projects, it was timely to refresh and relaunch the brand and
website.
At the 30th July 2021 meeting of the North Wales Economic Ambition
Board, the Board endorsed the overall Brand (style, colours etc.) and requested
that further work was undertaken to revise the logo taking account of the
feedback received at the meeting.
DISCUSSION
Details were provided about the background and
relevant considerations and the consultations held.
It was noted that, further to preparing the report,
the Business Delivery Board had considered and endorsed the approved logo on 14
September.
Members expressed their support to the number and size
of the component parts of the logo, and the importance of the brand and the
need to sell ourselves to the rest of Wales and further afield was stressed.